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Business Data
Personal Bio

With over 225,000 customers world-wide, SDL is the world leader in translation software. We help 42 of the top 50 global brands deliver their websites, instruction manuals and digital content in many languages so they can go global faster. Our solutions, which include desktop, server and cloud options, help translating quicker and more efficiently. Our typical customers includes corporations (for technical documentation, contracts, regulatory, website, marketing materials), government institutions, translation agencies and freelance translators.

SDL Trados Studio is our most popular product and includes translation memory technology to speed up translating and terminology management to improve accuracy and quality. With our technology companies can translate up to 80% faster while maintaining optimal quality and consistency.

I am responsible for our global marketing & sales teams which create and execute digital marketing campaigns across a wide range of high-tech sectors and geographies including EMEA, North America, Japan and China. Core goals revolve around generating leads and growing sales.

I have experience in developing strategies with a strong emphasis on revenue, execution, lead generation and campaign deployment. Measuring results is central to the marketing effort with regular reporting and ROI calculations.

My expertise includes: business to business marketing, team management, digital marketing, campaigns, field marketing, sales management, strategy and planning, team development, software, telecommunications, localization.