Jon Morris

Dr. Morris is the developer of the AdSAM® measure of emotional response and a professor at the University of Florida. He along with Cathy Gwynn and others developed and refined AdSAM’s unique, reliable, and valid emotional response model. In addition, he conducts academic research that is designed to improve the understanding, usefulness, and applicability of the AdSAM model. Based on this model he now holds a US Patent to detect emotions using fMRI Functional Magnetic Resonance Imaging.