by Bruno Herrmann, Vice-chairman, LT-Innovate

AI in general and Generative AI in particular are in the mind of most suppliers and buyers of language technology who must meet requirements from content and product leaders. Like in other areas of business this technology is a game changer in many ways and the associated transformation has just started, coming with a multifaceted and far-reaching impact in the short and long run. As AI is more and more frequently used as a feature in language technology it does not only bring about changes for technology ecosystems but these changes also have a ripple effect on language management and content operations throughout supply chains.

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