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ZapFi originates from the idea of creating an international mobile community through free Wi-Fi and, by monitoring users' surfing behaviour and habits, attract large advertisers. Today ZapFi has established a unique marketing platform, in collaboration with SAS, which analyses the data generated by users' profiles and on line activity. The outcome is ZapFi's powerful toolset of actionable reports, segmented data and dashboards which allows businesses to directly target the right audience, in the right place and at the right time, for their mobile marketing campaigns by sending relevant and pertinent messages through the ZapFi Advertising platform. ZapFi is headquartered in Luxembourg with sales operations in Belgium, the Netherlands, Germany, France, UK and Italy.