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Kirti Vashee is a Language Technology Evangelist at Translated Srl, and was previously an Independent Consultant focusing on MT and Translation Technology. He was formerly associated with several MT developers including Language Weaver, RWS/SDL, Systran, and Asia Online. He has long-term experience in the MT technology arena and prior to that worked for several software companies including, Lotus, OTG, Legato, & EMC. He is the moderator of the Automated Language Translation (MT) group with over 12,000 members in LinkedIn, considered an elite and active group, and also a former board member of AMTA (American Machine Translation Association).

Kirti is active on Twitter (@kvashee) and is the Editor and Chief Contributor to a respected blog that focuses on MT, AI and Translation Automation and Industry related issues. (http://kv-emptypages.blogspot.com)

Presentation title: 
Expanding Horizons: Leveraging Language Technology for Global Business Growth
Presentation description: 
This session will explore how localization teams can play a pivotal role in global growth strategies, presenting case studies from various B2C and B2B scenarios. We'll discuss how these teams can: Design efficient and cost-effective translation solutions; Navigate the complex landscape of language technology; Our panelists will address emerging questions, including: Beyond cost and efficiency: What are better KPIs to measure and communicate the impact of growth initiatives? With the capability for near-real-time translation of vast content, how do we prioritize the most valuable content? How has GenAI technology improved customer service and support for global customers? Can GenAI enhance the buyer or customer journey? What scenarios demonstrate this? How can GenAI technology improve existing localization operations? We'll identify the greatest friction for buyers and customers and brainstorm potential solutions. This session is an opportunity for collaboration, innovation, discussion, and showcasing new approaches to enhance global customer experience and business outcomes.